WEBBED; Smells like Nature’s Spirit

By Anoushka Pinto

‘Smell good’ and ‘feel good’ often go hand-in-hand, indicative of the fact that you’re feeling best when you’re clean, energized and ready to be on your way. Once you’ve spritzed on your deodorant, that is. There are often moments when we stop to smell the sweet fragrance of lavenders wafting through the breeze, or the delicious scent of ginger-bread cookies fresh out of the oven, wishing it were physically attainable for our bodies.

There is honestly no better compliment than someone telling you that you smell amazing; or when people cling onto your hugs because “you smell so good!”. These are the rewarding outcomes of investing in a good deodorant. It will enhance the natural odour of your body, an added asset to your beauty but also your persona. Choosing the right deodorant that suits you best is very important.

Deodorants and antiperspirants have long been in use to eliminate body odour caused by sweat. Although very effective in their functioning, they contain chemicals like ethanol and aluminium chloride… long term, this may not be the most favourable option. Another thing to think about is the packaging that these liquid-based personal care products are enclosed in. Most deodorants come in plastic containers that are not readily recyclable. Almost 400 million tonnes of plastic is produced each year, globally – of which only 10% is recycled. Further, only 50% of all beauty and personal care wastes receive the eco treatment.

The Project Ocean Beauty Booth at Selfridges

Selfridges’ ethical, plastic-free, sustainable-living initiative Project Ocean Beauty Booth has teamed up with vegan and eco-friendly brand, The Natural Deodorant Co.(in partnership with ZSL) to promote its absolutely plastic-free, natural deodorant. It intends to introduce natural deodorants to the mainstream market and simultaneously familiarise sustainability in packaging.

The Natural Deodorant Co. deodorant balms and creams are packaged in a range of 55g plastic-free jar in 3 types to suit your lifestyle:

1. Active Deodorant Balm: is formulated only for occasional or special use and is perfect for a quick application. It is light, fast-absorbing, and is designed to accompany you on gym days or busy days, when you need your deodorant to be long-lasting.

2. Clean Deodorant Balm: is perfect for daily use on all skin types. It is a creamy balm that absorbs into your skin effortlessly and is sure to become your favourite deodorant. It contains antibacterial magnesium and sodium bicarbonate to provide all-round odour protection; and coconut oil and shea butter to nourish the delicate underarm skin.

3. Gentle Deodorant Cream: is perfect for sensitive skin as it is extremely gentle and soft. It has a smooth velvety texture and is made with magnesium oxide, white clay and shea butter which ensure a fresh and nourishing feel to the underarm skin.

Active Deodorant Balm Coriander + Lime

The Natural Deodorant Co - Active Balm - Mint & Eucalyptus

Active Deodorant Balm Mint + Eucalyptus

Clean Deodorant Balm Lemon + Geranium

Clean Deodorant Balm Orange + Bergamot

The Natural Deodorant Co - Clean Balm - Palmarosa & MandarinClean Deodorant Balm Palmarosa + Mandarin

The Natural Deodorant Co. are 100% natural, free from preservatives, alcohol, artificial fragrance, and palm oil. They are certified cruelty-free and registered with The Vegan Society.

Their products are available to buy now from Selfridges in-store (London, Manchester, Birmingham) and online.

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