Weleda B Good

By Jo Phillips

The beauty brand Weleda has just announced B Corp Certification. It is particularly timely that Weleda, in its centenary year and with the world’s eyes currently on COP26 that it has reached this height. Find out more in Weleda B Good.

The B Corp certification is awarded by the non-profit organisation B Lab. It is awarded for good green credentials as well as great working practices. It is not products that are certified as such, but a company’s actions and overall approach.

Weleda now joins an international movement of companies that do business in a meaningful way, with high standards and values anchored in their corporate bylaws. While 80 points are required for B Corp certification, Weleda scored a rather impressive 106.8 points.

Weleda’s Stefan Siemer, Head of Sustainability at Weleda, explained:

“B Corp stands for “Benefit Corporation” and the certification proves that a company has strong commitments and results in terms of social and ecological standards. Customers are becoming increasingly aware of how their own consumption impacts the planet and society. People are quite rightly asking brands and companies to care. So that is an important part of the brand promise. This trend can help make the world a better place.”

The new B Corp status reflects Weleda’s significant and continued efforts to become demonstrably more sustainable throughout the business:

“As of this year, we are already becoming arithmetically climate neutral in terms of our buildings, production and our vehicle fleet. From 2022 onwards, all our products are to become arithmetically climate neutral – in other words, the entire corporate climate footprint and everything that is needed for the products, such as transport, the supply chain, agricultural production of raw materials, and packaging including manufacture and disposal.”

Weleda UK is also working collaboratively to prioritise standards, policies and systems across the beauty industry, and ‘walking the walk’ to a more sustainable future. One such example is that Weleda UK has recently been accredited as a Living Wage Employer by the Living Wage Foundation. Managing Director Jayn Sterland, who was recently appointed Chair of the new Sustainable Beauty Coalition, commented:

“Working sustainably, in harmony with nature, comes naturally to Weleda because it has been our purpose since 1921, but that does not mean it comes easily! It takes determination, commitment, and investment – and an increasing need to substantiate and verify our progress, which is why I am so pleased we are now B Corp certified. Consumers are understandably wary of sustainability claims, with so much ‘greenwashing’ in our industry, but together with fellow members of the Sustainable Beauty Coalition we are working hard to help consumers make greener, more confident planet-positive choices”.

The B Corp Manifesto sets out the following goals:-

  • Together, we transform the global economy to benefit all people, communities, and the planet.
  • Together, we lead economic systems change that will realise our vision of an inclusive, equitable, and regenerative economy.
  • Together, we create standards, policies, tools, and programmes that shift the behaviour, culture, and structure of capitalism.
  • Together, we’re building a movement of people using business as a force for good.
  • Together, we won’t stop until all business is a force for good.
  • Together, we’re changing the rules of the game so that all businesses have to balance profit and purpose.

Ultimately this is about aiding the environment, biodiversity, species protection, human rights, climate protection, employees and customers. B Lab calls it ‘business as a force for good’. Welcome to our new post-Covid world where we can all just do things a little better, a little kinder and a little more compassionately.

Find out more at weleda.co.uk

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