Who doesn’t love a diner, hamburgers, Fries, shakes, pie and ice cream? That informal food Mecca. But what is the experience is not fast food by a perfumed affair?
All local and lucky New Yorkers are able to go and visit a unique fragrance experience, not in a shop or even a pop-up site but a replica retro diner that is opening as a celebration of the launch of the new Chance Eau Fraiche EDP.
The Lucky Chance Diner as it is named will be located on the corner of Wythe Avenue and North 10th Street, which is within walking distance to the newly opened Chanel Fragrance and Beauty boutique, allowing guests to further explore the world of Chanel while in the neighborhood.
This stainless steel soft pink light cool greens lemon yellows and Sunshine orange are the highlight pinpointed tones that sparkle in the chrome, white and baby pastel tones of the pop-up trailer.
The absolute ‘it’ moment of 50’s retro dining capsule comes complete with the range of Chance perfumes and not a burger in sight.
Upon entering, guests will be transported back in time to a retro diner, which is dressed in the colour codes of Chance to help inspire and educate on the bestselling and beloved composition. Once seated at a booth or the counter, they will delight in a special and personalized scent discovery.
The self-guided experience continues into the back room of the diner for more interactive activities, including a life-size Chance bottle photo moment. Guests can also visit the outdoor garden to enjoy diner-inspired treats, play games, capture pictures and purchase their favourite Chance fragrance at a pickup window.
New Chance Eau Fraiche EDP composed by Chanel’s In-House Perfumer Creator Olivier Polge, is a deeper interpretation of the floral-sparkling fragrance. Freshness and intensity coalesce in a bold, luminous expression that intertwines zesty citron, a jasmine heart and the ambery presence of a teak wood note to create an energizing trail.
This pop-up will be there for only a few days September 8th to 11th and is also a celebration of the Brooklyn Perfume and beauty store set up on June 23. It features the full range of Chanel fragrances, makeup and skincare products, along with an exclusive selection of the brand’s eyewear.
The LUCKY CHANCE DINER will be free and open to the public from September 8 – 10, 11 AM – 7 PM. Reservations are recommended; click here to book.