.Power; Our Secret Weapon
Most women would agree a lipstick is a very powerful tool. Once applied whether it be a natural or a bight tone, a pop of colour added to the face is a way to tell yourself. I’m Here! I’m Ready, I CAN cope, throw it at me world!
AiNsel is a new London based, digital creative collaborative make up brand, selling lipsticks that are made using handcrafted techniques and created in small batches within their own labs. The lipsticks are cruelty-free and created to have in a handbag as absolute staple just like any wardrobe staple a woman may have. We ask them all about their lipsticks and how they help women cope with the everyday!
Why do you think for women (especially) lipstick is such a powerful tool?
Lipstick; it’s extremely powerful because unlike some other makeup items it can make you feel put together and confident even by its own, you could be completely bare-faced but with a lipstick your attitude changes
What makes you different than any other lipstick brand out there?
We have our own formula and we produce in our London based lab so everything is created in small batches just for us so you won’t find our same formula sold by another brand. This formula makes the lipstick extremely pigmented but not drying and they can be easily reapplied.
What on earth made you start a lipstick brand/can you tell us how you started?
It started with the intention to create a stylish and sustainable brand. Lipstick is very multifunctional so we believe that if you a few different shades in your makeup collection you don’t need much else.
What goes into your lipsticks ingredients wise?
Our lipsticks are created using food grade pigments and include Castor Oil and Grapeseed oil to keep them moisturising.
How should someone choose what tones work for them?