The Scent Of The Disco; Studio 54 Bottled
By Jo Phillips
There was ever only one great disco in the late 1970’s; one super disco that is.A place to dance for the ‘beautiful people of America’ from multiple celebrities to lovers of music, the club ran only for a few yers but gained a reputation far beyond its years. Now Jusbox the perfume brand has caught the essence of it and captured it in a bottle. Find out more in The Scent Of The Disco; Studio 54 Bottled.
Image on left hand side Samantha Inman @rememberingtobreathe
Disco started life, as many may not know, in the dark and small underground clubs of New York’s Gay Leather scene, mainly by those of Afro-American-Island heritage. But once it opened out it became huge popularity not just. in NYC but across the globe.
The most famous of all the Discos across the globe was without doubt studio 54. Opened in April 1977 by two friends Ian Schrager and Steve Rubell, “Studio 54” because it was on 54th Street after being bought in by a German male model Uva Harden who had the initial idea of calling is studio 54 (it was on 54th street) and Israeli entrepreneur Yoram Polany.
It very quickly became infamous for its celebrity guest lists, quixotic entry policies, extravagant events, rampant drug use, and sexual hedonism, Studio 54 closed in 1980 after Schrager and Rubell were convicted of tax evasion.
Although the space could fit 2,500 guests, four thousand people attended the club on opening night. Hundreds of prospective patrons lined up around the block to enter, and several celebrities could not get in, despite having been invited. urt was said of the club
“a dictatorship on the door but a democracy on the dance floor”
Its popularity grew rapidly, especially after the publication of a widely-circulated picture that showed actress Bianca Jagger at the club, riding a white horse. To be admitted to Studio 54 was a status symbol, celebrities usually were allowed to enter immediately, and the , “very beautiful” members of the public were almost always admitted, while men entering alone were invariably rejected to prevent predatory behaviour. In November 1977, Dan Dorfman a writer at New York magazine quoted Rubell as saying that “only the Mafia made more money” than Studio 54.
The door policy was moire than tough and even famous people sometimes got turned away. The band Chic wrote a song in 1978, “Le Freak”, after being refused entry to the club on New Year’s Eve 1977, despite having been invited by Grace Jones.
The club was full of extravagant behaviour , many guests used club drugs, and they often engaged in open sexual activity on the club’s balcony and in private basement rooms.Among the events at Studio 54 was a New Year’s Eve party hosted by event planner Robert Isabell, who dumped four tons of glitter onto the floor, creating a four-inch layer that could be found in attendees’ clothing and homes several months later. Or organizers of a Valentine’s Day party in 1979 imported 3,000 Dutch tulips, transported 4,000 square yards (3,300 m2) of sod from Bermuda, and rented eight antique sculptures that each cost $17,000. No wonder the legendary club was world famous.
But when the downfall came it broke the back of the club, issues with liquor licences had plaqued the company from the beginning. The NYSLA unanimously voted not to renew Studio 54’s liquor license on February 28, 1980, citing Rubell’s and Schrager’s criminal convictions for tax evasion, although the club was allowed to continue operating. The club lost its liquor license on February 29, and the club started serving fruit punch the next day.
By the end of March 1980 Rubell was considering selling the club, despite having promised just two months prior that he would never sell Studio 54. The club closed down at the end of that March, as the revocation of the liquor license had caused a sharp decrease in business. Although bought, and reopened in 1981 the club was never the same under new owners.
So this legendary night club has had its very essence caught in a bottle as a perfumed elixir by niche Italian brand Jusbox. So how have the explored all the glamour, intensity, louche elegance and drama of this infamous Disco?
So aaster Perfumer Julien Rasquinet collaborated with Sebastian Jara, creator of The Perfume Guy, (YouTuber/Fragrance Reviewer) and the creators of Jusbox Perfumes Chiara Valdo and Andrea Valdo to recreate the fragrance we would all wear if Studio 54 still existed today and we were lucky enough to gain entrance; get your disco moves ready.
It had to open with a rush a spicy fruity boozy hot pleasure. Find Davana with its warm, exotic and slightly spicy facets, with accents of rich juicy ripe fruits like plum and apricot. Alongside more warmth from the fragrance spice of Cardamom and the creamy cocktail notes of luscious Pina Colada.
Its heart comes with addictive notes via notes of more sweet spice set against via gourmand chocolate with earth smokey notes. The elusive nature of both the scent and the club comes from initially the spice of Saffron, with its exotic, luxurious facets and and a warm, powdery tenacious spice from Cinnamon Bark alongside a rich Chocolate Accord, and the unusual ‘rooty’ note of Nagarmotha, bringing rich, woody, earthy, deepness with smoky notes of leather, to the meld.
The base is of course full bodied, rich and sumptuous, yet also with slithers of addiction as only a fragrance celebrating this notorious nightclub could. Boozy Rum meets creamy Vanilla Resin, earthy rich Patchouli with softest Sandalwood and finalised with the smoke of Tobbacco.
This Oriental Vanilla fragrance for women and men, is rich, defined and irresistible depth, a sense of sweet joy and deep addiction a naughty but nice if you like. The is a spirit of a fragrance one that vibrates with the energy of a disco beat, with a personality embodying the wild accesses and luxurious spirit of the legendary Studio 54 nightclub. Wear it and make your own studio 54 wherever you choose to dance.
Find out all you need to know at JusBox.com Here
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