Apple – now we can wear it

By Jo Phillips

Jonathan Ive, the mastermind design guru behind iconic Apple consumer electronics products, from the iMac to the iPod to the iPad, has secretly been working on a wearable technology device.  Apple Watch is not a single monolithic device, but rather a set of modular options which offers consumers a greater degree of both aesthetic and functional personalisation than any Apple product in the past: two different screen sizes, several options for strap materials — including rubber, stainless steel and leather — and a range of six different metallic finishes, crafted from custom alloys, for the core watch casing and face, which is made with sapphire crystal, the strongest transparent material after diamond.

The Apple Watch Sport, will arrive in stores in early 2015 with more luxurious options in the pipeline, including some available in 18-karat gold Apple Watch Edition, the most expensive collection.  Now that wearables are here consumer adoption will largely depend on how stylish these devices are.


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