Brazen: Partners in Print

By Jo Phillips

Preview DocumentYr x Liberty London Digital Prints 

Collaborations in the fashion world are certainly no rare occurrence anymore and one of the most powerful ways to showcase a signature style is through print. Currently in London however there is an innovative pop-up collaboration between the world’s only live print fashion brand Yr and London’s famed Liberty department store. For a fantastically unique project, customers have the chance to browse the illustrious Liberty print archives and have their chosen designs printed on a garment within minutes. This new level of digital printing is available at the London department store until November 2nd when Yr will then move into Topman London and will eventually be going global. 

In other news, Italian luxury brand Etro released their collaborative collection with Indian artists Thukral and Tagra this month where the paisley print is presented in an abstract form. We particularly love this statement hold-all from the Mirabilia Collection [pictured below] giving this classic print a new edge. The accessory range is available at their flagship store in London now.

ETRO T&T - 5 - CopyEtro Mirabilia Collection Hold-All

Looking ahead to Spring/Summer 14 and we have a sneak preview of this Louis Vuitton scarf below with an incredible abstract galaxy print. This piece has been done in collaboration with American artist Kenny Scharf and though it is something we’re incredibly excited about for next season it’s totally up our street for this month’s theme.

photoLouis Vuitton SS14 Print by Kenny Scharf

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