Fast fashion is so out of favour, sadly not enough for consumers to stop shopping for it but enough that many fashion brands are responding, again not enough but it is a start. But its the smaller more unique brands that are changing lanes and leading the way. So meet Plümo and Marei1998 as two great examples.
Plümo was founded in 1998 and is based in North London, with a reach across the UK of produces mills and makers. .Think distinctive design and craftsmanship. Strong shapes natural fabrication, and consciously clean fashion in both style and make. Working with artisans, textile mills, knitwear companies, and makers across the UK and Europe. The cornerstone of what they do is clothing that is minimal, responsibly crafted with a real sense of individuality.
Look out for shoes, scarves earrings, and more as this rather unique one-stop-shop.
Should you be one that has chosen the vegan route then you know although the offering is limited; yes better than before but still has a long way to go.
Sustainable luxury womenswear label Marei1998 has launched its newest collection, Dancing with Nature, featuring a collection of vegan leather and suede jackets and signature faux fur coats inspired by the Mediterranean Sea.
The label’s new, season-less collection is based upon pieces made from 100% sustainable materials. This collection also introduces tailored fitted jackets and lounge pants made from TENCEL™ Lyocell and Modal fibers.
These certified bio-based, compostable, and biodegradable fibers are manufactured in an environmentally responsible production process that helps maintain balance in nature.
These may be far more conscious fashions but they are just as beautiful so it becomes a double whammy when you buy from the brands that care
If you enjoyed reading Changing lanes then why not read about health here