Eli Wakamatsu is a freelance Fashion/Beauty Make Up Artist; Beauty product brand advisor and Consultant. She has contributed to several issues of .Cent, such as The Timeless Issue, The Box of Trick Issue, The Sense of Purpose Issue, and The Sense of Wonder Issue.
For the June 2013 edition of .Cent’s Breaking Boundaries newsletter, she tells us who she considers to be an innovator working within her field.
She says, ‘Retailer like BeautyMART. Their carefully-edited choices are available in Harvey Nichols, On-line, and they also have the ultimate tight edit version distributed via ‘vending machine’, which appear at key points of the city. Within the over saturated beauty market, this streamlined retail experience hosted by the experts you can trust, are modern and innovative. Their choices are uniquely democratic. Mass brands and iconic niche brands get treated all the same as long as it’s a good product!’
‘In Skincare and Cosmetics,’ she continues, ‘manufacturers Kahina Giving Beauty and L’Occitane are innovative and responding to the needs of the market. Consumers are asking for effective/safer/fair products without compromises nowadays and why not! These brands deliver products with all boxes ticked by direct connection with producers of finest ingredients without exploiting the local community. Thus we receive a product with quality and effective ingredients which are ethically produced and at the same time support the sustainability of the community. It’s a win-win situation!’