So the whole world has gone mad for Rihanna’s new make up collection, and mad means mad…people queuing around the block at like Harvey Nichols and waiting two hours just to get to the Fenty Beauty stand.
The biggest buzz is of course the range of skin tones included. For Rihanna, the core “that women everywhere would be included” was key. So she has focused on a range of traditionally hard to match skin tones, pinpointing universal shades. Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
So what are the winners in the collection outside of its range of tones:-
Killawatt Freestyle Highlighter Duo
A Peachy gold Shimmer duo cream-powder (below) highlighters that range from subtle day glow to supercharged. The highlighters come in six shades – four of which are duos. A versatile highlight that can be applied anywhere from the cheeks and chest to the nose and even as eyeshadow. The sparkle is really pretty and versatile enough to go from day to night.
Pro Filt’r Soft Matte Longwear Foundation
Coming in a somewhat mind-bending 40 boundary-breaking shades. With calls for greater inclusivity within the beauty industry this selection certainly proves the need for a massive variety of tones, especially as some of the mid to darker tones have already proving difficult to find.
There are more items in the pipeline including lipsticks so we will of course keep yo posted
Match Stix Shimmer Skinstick
A magnetised makeup stick in a long-wear, light shimmer formula to highlight, blush, and bronze in 10 colourful shades that let you play.
The Match Stix Skinsticks come in both shimmer versions and creamy matte skin shades. The latter, which acts as a concealer or contour colour depending on your skin tone. The pale pink magnetic packaging, allowing them to clip together creating a honeycomb shape yet at the same time they are perfect handbag size for regular top up’s through the day. These can be bought in sets of three or singularly.