Floral Expansion

By Jo Phillips

White florals, Roses, Urban flowers and those that Bloom at Night entice us, pull us towards them, tell us on a purely subconscious level ‘breathe me in’ because even without us consciously knowing, floral scents affect our minds, bodies and spirits. One of the most powerful gifts given lovingly by nature to us. These experiences we engage in when outside whether in an expansive field or a city location lifts our hearts. Now however we can experience them from the comfort of our own home; a little bit of natures majestic power inside. Find out more in Floral Expansion.

Aptly named perfumer Floral Street launches new collections of mood-enhancing home scents with a range that features candles and diffusers that will breathe new life into your home so you can ‘bloom wherever you are’. Now you don’t need to be outside to connect with flora and fauna and can breathe in luxurious scents from a bedroom bathroom or sitting in the living room with two variations available candles and diffuers.

Free from dyes and parabens, with natural cotton wicks, the candles are a soy and rapeseed vegan wax blend, lovingly hand-poured in the UK. The alcohol-free, naturally derived, vegan oil diffusers give a long-lasting scent and are available in refillable glass bottles. Both are presented in contemporary reusable glass vessels and responsibly sourced, recyclable FCS certified packaging. These luxurious, vegan and cruelty-free products will waft scents from the brand’s best-loved fragrances as well as newly crafted sustainable scents.

Starting with White Florals think pure, crisp, soft and clean. The joy of a dew-soaked rose, find both citrus and white rose, and paper-soft tuberose meets ripe juicy grapefruit, crisp green tea and fresh-cut grass.

Next comes Rose Garden so smell your way towards fresh, opulent and velvety roses. The ultimate queen of the flower world: So here find a harmonious blend of rose, peony and patchouli, with unexpected flashes of cotton candy, black pepper and green apple. An elegant floral trio, that blends lady Emma, rose Provence and wonderland bloom.

The Urban Bloom collection is bright, sparkling, uplifting and energising, full to the brim with vibrant hyacinth, jasmine and red orchid fused with zesty citrus infusions, creating the ultimate room enliveners that add a burst of sunlight.

Lastly for something a little more intense meet Night Bloom all spicy, rich and woody. These majestic scents come alive as darkness falls. Think guaiac woods, Tuscan orris and saffron who all jostle together against earthy amber and incense. Never apologise for being bold. (image on left)

All of the four explorations of florals are available exclusively at Selfridges from Monday 21st June, in the Floral Street ‘pop up’ at Bicester Village and www.floralstreet.com from 1st July 2021.  If you enjoyed reading why not try Born to Paint Here

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