Glaringly Light

By Rebecca McNelly-Tilford

It’s summertime that time of the year which means bright sunshine and holidays to foreign climbs yet this year it’s more of a stay at home kind of vibe going on. So if it’s a staycation or you are lucky enough to get to a different country from home then what will you wear? From loose layers to flitty florals from SS20 to Cruise 20 and even pre-autumn winter 2020 collections, there is no time like now to start that seasonal shopping even if you end up wearing your glaring light clothes in your own back yard. It’s all this month about louche and light airy and fairy. Enjoy


JW. Anderson noted that the collection was “not about a styling exercise, but a design exercise” and that “All sizes can wear” – with elements of 40’s silhouettes and shapes.

“This idea of looking at how do we take things that we no longer want and reposition them. How can we make the things we create today actually last for a long time?” – JW.Anderson

Paco Rabanne

Julien Dossena stated what inspired him about Paco Rabanne was that he was ‘utopian’ and not ‘dystopian’.

“To me, it’s about a kind of strength. Being proud of being nice and kind. It’s something that I value now,” – “I don’t know if that makes sense visually, but it’s what I’ve been thinking about.” – Julien Dossena


The start of a decade. Urgency, optimism and the raw energy of a new New Wave. With New York’s High Line Park as the backdrop, Spring 2020 is a bright collision of past and present—in the city that inspired it. – Says the brand claiming that ‘a new decade calls for some fresh perspective’


I considered how I might create an ambience of not prioritizing productivity within a world that does. I think, for example, of Francis Alys’ performance *Sometimes Making Something Leads to Nothing *(1997) – Says the brand, explaining the goal is not to priorities productivity – instead, looking at how to make fashion productive’

Poster Girl

Co-founders Francesca Capper and Natasha Somerville take inspiration from nymphs, in particular, Titania and Helena, from Shakespeare’s ‘A Midsummer Night’s Dream’. The collection also features Poster Girls signature material but with intricate dye processes and hand marbling techniques.

Giorgio Armani

“Giorgio Armani captures the liberating spirit of summer, proposing a new wardrobe in which everything blends together with spontaneity and elegance. – It’s modern but not too extravagant. There’s something in it that’s brave.” – Says the brand

Bottega Veneta

“Solidifying icons…the things we’ve become known for.” Daniel Lee said about the SS20 collection, explaining that the ease of the collection aims to bring expression and “living in the moment, enjoying life.”

9John Lawerence Sullivan

John Lawrence Sullivan designer Arashi Yanagawa injects a punk vibe with tailoring, metallics, leather, deconstructed denim that was full of texture, as well as bold accessories come together to create a metal rock vibe that took over East London for the SS20 season.


“walks runs and dances in the darkness of an early morning or the laser beamed basement of a nighttime rave embracing the promise of the light to come. The crisp air that cuts into a mood and strokes cloth exposed skin. Comforting comfortable courageous.” is described as the muse for JordanLuca SS20 season. A perfect combination of tailoring and streetwear.


Celine continues its influence on 1970s Paris, creating a unisex collection for the SS20 season. Knee-length dresses, platform shoes, embroidery details of gold and silver all come together to create a glam rock fantasy, injecting the idea of Parisian girls being the envy of the world.

Saint Laurent

Saint Laurent takes a more colourful approach to the SS20 collection rather than its signature black. Flashes of metallics, floating material that contrasting with female power suits as well as the ’70s / 80’s silhouettes creating modern injections into a timeless collection that come together to create an elevated level of hippy-glam.


“We looked at pictures of women politicians, of what they wear campaigning. We took this type of tailored daywear dress and tried to make it cool—not an easy challenge, to be honest,”  – Demna Gvasalia 

‘Balenciaga Summer 20 reimagines dressing for work: power dressing, no matter what one does as a job.’ – Says the brand

Alexander McQueen

“I love the idea of people having the time to make things together, the time to meet and talk together, the time to reconnect to the world.” – Sarah Burton

For the Alexander McQueen Autumn/Winter 2020 pre-collection,
tailoring features in traditional menswear fabrics and in leather
with contrast detailing. Upholding a fluid elegance inspired by the
Scottish Art Nouveau movement, these pieces juxtapose sobriety with
seduction, the textured with the smooth, the light with the dark.
– Says the brand

Read more about the Spring Summer 2020 season: June Is Sheer Delight

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