The atmosphere is calm. The room is lit by a myriad of blues, creating a vibrant yet sumptuous glow. A rendition of Moon River plays softly whilst a whirlwind of paper flowers encapsulates the space. The launch of Tiffany & Co.’s Paper Flowers™ has come, and it’s just as sophisticated as ever.
In June 2018 Tiffany & Co.’s Chief Artistic Officer Reed Krakoff’s first jewellery collection launched, Tiffany Paper Flowers™. The high and fine jewellery collection is both a combination of the classic Tiffany femininity with a twist of modernity. Krakoff’s intentions with this collection is about “stripping away all of the rules associated with fine jewellery”, by making jewellery luxurious but less formal, using high quality materials like precious stones but intertwining them with soft, everyday silhouettes.
The collection carries a range of pendants, earrings, bracelets and rings that exemplifies the beauty of nature through asymmetrical petals and vibrant stones embedded in the pieces.
The delicate and decadent collection exudes elegance, with Elle Fanning as the face of the collection as well as the songstress behind the Moon River track, along with ASAP Ferg, the collection is pure and refined with a slight edge that can only be described as stylish.
The Tiffany Paper Flowers™ Collection is inspired by the airiness and fluidity of petals that have been scattered by the wind and deftly restored, creating partially mended unique flowers that have a certain refinement. The way that Tiffany & Co. has reinterpreted nature to curate a collection that is so different yet opulent whilst somehow manifesting the classic Tiffany essence.
The charm and sophistication of Tiffany & Co. has been imbued in this collection, that is perfect for summer, being exquisite and expensive, spending on this collection is ideal for that summer indulgence, that one can only wish to pursue.