The Look of Scent

By Lysandre Leconte

When you smell a flower, hear a bird sing, eat a cake, or look at the sky, you probably aren’t paying much attention to the process that allows this to happen but your senses are there and have always been with you. Every day we use our senses, such as sight, hearing, smell, touch, and taste without realising it, because it is natural for us. Without noticing it, they make us live life intensely and deeply. They are part of us, we use them automatically, instinctively daily. But have you ever heard of synesthesia? Find out more in The Look of Scent.

Synesthesia is the ability to feel a combination of the senses at the same time. Some people can make a connection between several of their senses. For example, when they hear a sound, they see a colour at the same time. Or they associate a smell with a sound, meaning whenever they connect with that smell, the same colour will come into their mind.

Can you imagine just seeing an image, having the smell at the same time, or smelling a scent and an image comes to your mind. These two senses, sight and smell, are so powerful and profound. There are about 150 different forms of synesthesia. And they are all as amazing as each other.

This concept has been explored with a new collaboration between NEST Home scents and Photographer Gray Malin. This combination of two incredible senses, sight and smell, brings a heightened sense of pleasure to the user.

Here for this NEST have worked with Gray to choose key scents from the collection to marry with appropriate photographic images.

NEST New York celebrates scents through its various products: candles, diffusers, soaps, lotions, perfume, body care… They beautify everyday life with fragrance that transport, inspire and captivate the senses. Created by Laura Slatkin in 2008, a trajectory to rediscover the world of perfumery.

The internationally renowned fine artist photographer Gray Malin is a talented American photographer, known for taking aerial photos from a helicopter. Laura has admired his works for many years. His beautiful and colourful pictures convey feelings of escape, wonder, holiday, and summer while giving joy and happiness. As a truly passionate image-making with pictures full of joy and colour this is the perfect visual partnership NEST New York candles.

The aim of this collaboration is that through these beautiful photos, the smell is instantly evoked. This plays on the principle of synesthesia with sight and smell. When you look at the picture, you feel transported, you feel you are travelling and you can imagine what the candle might smell like. NEST New York wants you to feel the delicate scent of the candle just by looking at the colours and shapes of the photo. This association between image and smell is in many ways like a basic version of synesthesia.

Discover through these three pictures, two different scents.

Ocean Mist & Sea Salt Classic Candle

Blue, with the refreshing essence of a gentle ocean mist with hints of sea salt, white tea, and coconut. Be in a calm and peaceful mood. Feel the freshness of the sea, the smell of the beach and the sunny holidays. Surf between the waves of a turquoise ocean, feel the warm sea breeze caressing your face and hair, swim in the crystal clear waters and enjoy the summer. Available in one or three-wick candle and room diffuser.

Malin Sicilian Tangerine Candle

Orange, with Sicilian tangerine and bergamot, are entwined with exotic mango and passionfruit. Be in exhilarate and sweetie mood. Think of the sweetness of summer, the exoticism of fruit. At the border of a beach with a line of surfers, have the energy to surf the waves, walk in the warm sand and feel the warmth of the sun on your skin. Available in one or three-wick candle and room diffuser.

Associating photography with a scent enables a powerful combination of senses. When an image can sum up the emotions of a perfume the experience can only be even more divine.

If you would like to know more about NEST New York please click here

If you enjoyed reading The Look of Scent, then why not read Scent Diffused

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