I Want Choo

By Jo Phillips

There is nothing quite like collaborations when it comes to the creative process, the world is better we know when we are in it together, so a group of creatives may well bring many facets to an idea. Perfumers Sonia Constant, Antoine Maisondieu, and Louise Turner worked as a trio, exchanging ideas and inspirations for the newest fragrance from Jimmy Choo I Want Choo. The beautiful flower the Red Spider Lily was the starting point of the fragrance. An original, vibrant flower that boasts a beautiful red appearance and spider-like petals. ‘I Want Choo’ is the incarnation of the essence of the Jimmy Choo woman: glamorous, confident, playful and always full of joy. Find out more in I Want Choo here.

Red Spider Lilies, sometimes called Magic Lilies, are an explosion of colour bursting to life in late summer and these beauties can produce up to 2-foot tall flower stems followed later by long, strap-like leaves. The plant in the amaryllis family and these lilies are native to Asia. A vibrant, elegant, floral explosion and the inspiration for a new perfume.

I Want Choo by Jimmy Choo is the scent that was the starting point-bought on by this incredible flower. It brings a fruity floral oriental fragrance for women, a sparkling perfume with notes of mandarin and soft suede-like peach that falls into a floral heart of this magnificent red spider lily joined with magnetic jasmine. Finishing on a note of creamy vanilla and Benzoin.

The bottle holds the peach tinted juice and has gold accents, within a sparkling red package. The bottle holds a bold gold spray cap with a hammered jewelled effect and the precious JC monogram logo. It becomes an object of desire and one to add a touch of elegance to any dressing table.

Along with the three noses, Sonia Constant, Antoine Maisondieu, and Louise Turner that created the juice comes three beautiful young women dressing up together for a night out for the advertising campaign. The unity of sharing the fun, laughter, and getting ready for a girl’s night to remember.  The high octane red carpet spirit of confidence and glamour is expressed all the way through the imagery. 

To top it off is the name I Love Choo is a play on the brand emphasising the fun, glamourous and sexiness of the company as a whole

 A perfect accessory for a modern and glamourous woman. Available from February 2021  Find all the Jimmy Choo perfumes Here. It is now available at The Perfume Store here

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