By Audrey Annastasya

There are those moments, trips with a partner to the supermarket, holding hands snuggling into each other walking the long way home; laughing so hard your stomach hurts; you tip your head right into their neck and breath in deeply memorizing the scent of their neck, their hair. Moments so seemingly mundane and trivial that we often brush over them for the more grandeur occasions. But, in fact, these small moments are just as significant. They steep deep into our subconscious that a fraction of the scent smelt years later can take us right back.

People often associate the scent of their lovers with memory. Unlike the parts of the brain that process images and sound, the olfactory bulb has direct connections with the amygdala and hippocampus, two parts of the brain that are strongly implicated in emotion and memory. To put it simply, a human’s sense of smell is linked directly to a system in the brain that is most primitive and controls feelings and memories. 

Most of us can imagine walking into a coffee shop and capturing the smells of the fresh aroma or recalling our favourite freshly home-cooked meal; it’s almost automated. The smell is not there, but you can almost smell it. Recall it. Because it is etched in your memory. 

This also works with people as well as places. Some people become almost immortalised in other people’s memory by wearing fragrances creating if you like, a signature scent for themselves. Our lover or friend may well say, “This smells like you.”

The big trend over the last couple of years is hair fragrances. There are many benefits to hair perfume, certain qualities that body perfumes do not have. Think of a coquettish shake of the hair, a sexy flirtatious movement leaving a trail of scent.

For example, they have 50% less alcohol in them. This means that it will not dry out your locks. Hair perfumes may also usually contain hair oils or other ingredients that will benefit and protect your hair. it is, after all, advised not to spray regular perfume on our face hair or clothes because of the amount so alcohol within them. So specialist hair scent is a fine idea.

The newest add-on to Chanel’s Coco Mademoiselle fragrance does just this; Coco Mademoiselle Fresh Hair Mist.

As part of the extensive range within this ambery-fresh fragrance collection find enticing notes opening with Orange, Mandarin Orange, Bergamot and Orange Blossom; middle notes are Turkish Rose, Jasmine, Mimosa and Ylang-Ylang; base notes are Patchouli, White Musk, Vanilla, Vetiver, Tonka Bean and Opoponax.

Coco Mademoiselle was first bought to life in 2001 and was created by Jacques Polge, the nose of Chanel from 1978 to 2015. A younger vibrant take on the sister fragrance Coco.

In some cultures perfumes are sprayed into the air to walk through so that the cloud engulfs the person, here with this hair scent, the hair mist can be directed into a cloud onto a hairbrush, or directly onto hair, to envelop it in the delicate scent of the fragrance.

Alongside this new launch, Chanel has announced its new ambassador, actress Whitney Peak, for the Coco Mademoiselle fragrance.

Whitney Peak is a young Canadian actress of 20 years old, at the dawn of her career. She landed one of the lead roles in the reboot of the Gossip Girl series, and also starred as the lead in Hocus Pocus 2 by Anne Fletcher.

She is very much the embodiment of today’s youth whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel.

Greatness leaves a mark and stays forever just as a great scent does, lingering in our mind’s eye just as much in our hearts.

To find the whole Coco Mademoiselle collection please click Here.

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