Love Brings Love

By Bella Pallett

Founded by iconic fashion designer Alber Elbaz, and Richemont, an established group of Maisons, the joint venture start-up AZ Factory designs beautiful and solution-driven fashion to inspire both designers and fashion fanatics.

Built around the core ideas of love, trust and respect, this digital luxury house creates smart fashion that cares. Based on innovation, technology and above all having the confidence to experiment, AZ Factory encourages designers worldwide to join them in the upcoming show Love Brings Love.

AZ Factory has now revealed the names of 44 different houses and designers who will be taking part in the Love Brings Love Fashion Show in honour of Alber Elbaz, who died tragically in 2021. The mix of names invited to the show range from being historic design houses, sought after labels and today’s emerging talent.

Each designer has been asked to provide their own innovative look either inspired by Alber’s legacy or a special take on an iconic silhouette for the show.

The concept of the show is inspired by Théâtre de la Mode, a 1945 Parisian exhibition which brought 60 French couturiers together to celebrate creativity, prestige and most importantly solidarity in the wake of the second world war.

Captivated by this story of union, Alber dreamt of one day uniting his wider fashion family for a new, modern liberation of his own. In the wake of Covid-19, now is a perfect time and with the help of those who loved him, AZ Factory is able to bring Alber’s biggest dream to life.

AZ Factory invites you to watch Love Brings Love as it is live-streamed on October 5th so that you can immerse yourself in the celebration of creativity and the union of brands as iconic as Christian Dior, Burberry and Vivienne Westwood, just to name a few.

If you enjoyed this, read Unframing Art here.

Found out more about AZ Factory here.