Power Perfume

By Jo Phillips

Fragrances are, of course, invisible and yet so powerful. They have an undeniable ability to connect us to people and places. They subconsciously have an enormous capacity to alter our mood or trigger our emotions, Read more about the Power of Perfume here.

It was a blisteringly cold winter’s afternoon as Paul left home wrapped tightly in layers of thick seasonal checkered coat, scarf, and gloves. Walking up the hill surrounded by lush winter greenery he absorbed on every level the natural world around him all set off by a low glowing sun in a bright clear sky. The crisp green and balsamic fir trees, burnt orange fallen leaves, and wet wood still holding the rain from the early morning shower all enveloped him.

He paused at a nearby bar and decided the weather called for a warming drink. Walking in he drew in a deep breath, taking in scenting leather, wood, and tobacco as the old bar came to life in his mind and heart. Scents that took hold of his heart swam subliminally around him.

Paul chose to sit down at the bar, where he slightly de-robed as the warmth of the burning fire next to it enveloped and heated him. The tones of burnt wood and smoke caressed there was into his nostrils as he ordered a honey-toned rum. Tobacco rose from another man seated in a nearby deep red sumptuous leather armchair.

In this glowing haze, his whole body relaxed, sipping his rum he felt gloriously lost to the lusciousness surrounding him. But then something caught his attention, he smelt it before he saw it. His nose filled with vanilla, roses and jasmine, and without conscious thought, he turned his head to see walking across the room a stunning tall dark-haired woman dressed in a soft cashmere red dress.

As she walked past the silage of her scent wafted, Paul was immediately frozen in time. Evey single faceted note pulled him towards her. In the flash of a second, his mind was swamped with images of mothers, grandmothers, and past loves. He was left powerlessly flawed unable to move from his spot at the bar. Yet as powerless as he felt he was also deeply moved deeply affected and even he was go so far as to say at that very moment in that very bar the moment she walked by her was deeply in love.

And so sums up the very power scent hold over us. The beauty of perfumes is that they are deeply personal a form of expression and because they evoke the strongest of memories with a single note.

And a house that knows this power more than many is INITIO. Established in 2015 INITIO runs riots with the ideals of classical perfumery. INITIO unveils mysterious facets through sensory compositions with talismanic properties. Working hand in hand with the magic that only fragrance can hold

There are 5 collections within the brand and they inlcude:

The Absolutes A collection that is focused on natural ingredients containing five different scents.

Blessed Baraka -A solar fragrance endowed with a sacred strength to provoke the hand of fate. Its effect oscillates between pure power and pure addiction. Main Notes -White Flowers, Amber, Sandalwood, Vanilla and Musk

Mystic Experience– A fragrance for the initiated on a quest for transcendent experiences. Main Notes- Coffee, Musk, Vanilla and Patchouli.

Divine Attraction -The fragrance feeds fantasies. Worn by a man it bewitches. Worn by a woman it disconcerts and fascinates. Main Notes -Leather, Vetiver, Cedar Wood and Iso E Super.

Absolute Aphrodisaque -A powerful fragrance that obsessively reminds you of the other. A truly aphrodisiac essence. Main Notes -White Flowers, Amber, Vanilla, Musk and Castoreum.

Addictive Vibration– The bodies succumb to arousing waves of attraction lingering in their wake, a trail of carnal dependence. Main Notes- Apple, Blossom, Orange Blossom, Honey, Vanilla and Musk.

The carnal blends this collection is as daring as it sounds and has four perfume variants.

Side Effect -This passionate perfume has the power to plunge its wearer into that altered state where nothing is too daring because there are no risks left. Main Notes-Cinnamon Bark, Rum, Tobacco, Saffron, Sandal Wood and Hedione.

High Frequency– An overdose of hedione detonates the final explosion. Main Notes-Magnolia, Jasmin, Vanilla, Heliotrope, Almond, Sandal Wood, and Hedione

Psychedelic Love -The signature of this narcotic bomb lies in three essential ingredients: Rose, Hedione and Heliotropin. Equally tender and illicit, this crystalline powder hides its intentions well. Main Notes-Bergamot, Rose, Myrrh, Vanilla, Patchouli, Heliotrope and Hedione.

Atomic Rose -As explosive as it is elusive, it expresses itself forcefully and fully embraces its ambiguities. Bright, with its shadows. Feminine and masculine. Soft, but ruthless. Main Notes -Italian Bergamot, Bulgarian Rose, Turkish Rose, Egyptian Jasmin and Vanilla Madagascar.

The magnetic blends this collection draws on some of perfumery’s most fascinating and beguiling synthetics for their power and has three different perfumes.

Magnetic Blends 1 -Magnetic, bestial, deeply erotic. All the power of natural Amber Grey in a molecule with pheromone effects. Main Notes- Amber Grey

Magnetic Blend 7– The sheer mystery of a molecule infused with the pheromone power of animal Musk. Main Notes-Musk

Magnetic Blends 8-A noble, commanding fragrance. Its natural accents amplify the molecule’s pheromonal strength. Main Notes-Musk, Frankincense.

The last two collections each contain one perfume.


Rehab promises an ecstatic return to the pleasure of perfume. Main Notes-Bergamot, Lavender, Cedar Wood, Patchouli, Sandal Wood, Hedione and musk

Black Gold Project

Oud for Greatness breathes out a force of nature, the wake of Greatness. Main Notes-Natural Oud Wood, Agar Wood Oil, Lavender, Saffron, Patchouli and Musk.

Find out more about the brand INITIO here.

If you enjoyed Power of Perfume then read Love Potion here.

Image of left-hand side Angeliki Blessiou

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