Purple Immersion

By Ruby O'Connor

Step into and explore the three-dimensional world of Dior with a temporary immersive exhibition in Los Angeles, the beloved fashion house presents The Grey Zone. Find out more here in Purple Immersion.

Lilac grey to facets of purples are colours very often associated with luxury, power, ambition, extravagance and dignity, it is also both the favourite colour of the House and the aura of the preeminent perfume from La Collection Privée.

The Grey Zone; a temporary immersive exhibition that opened on April 13th in Los Angeles until April 16th has been brought to life by five international cutting-edge digital, visual and sound artists.

The faceted fragrance Girs Dior has influenced a handful of key artists. Five internationally renowned names that work across visual sound and digital were bought together for a temporary immersive exhibition

Eric Staudenmaier for Parfums Christian Dior

These incredible artists include Canadian Ben Johnston who created a magnificent street art style photo-call-wall titled Gris, whilst American-British sound artist Mileece created an avant jardin (garden) – the essence of nature that celebrates the sounds of nature, via a captivation bio-sensorial installation. The Parisian Collectif scale, blends music, art and the scent of chypre from inside box. A Dior digital gallery has been curated by the Argentinian digital artist Andrés Reisinger furthermore, Thomas Trum creates a Gris colour evolving line and a wall of customised white bottles.

Eric Staudenmaier for Parfums Christian Dior

This mesmerising experience is present at 8175 Melrose Avenue, Los Angeles, CA. Dive into the pure and divine spirit of Dior and immerse yourself in Purple. APRIL 13TH – SATURDAY, APRIL 15TH 11AM-7PM (LAST ENTRY AT 6PM)


If you enjoyed reading Purple Immersion then why not read Aloe Aloe, Goodness me.

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