By Jo Phillips

So many of us want to do the right thing, we want to make greener better choices but there is SO much confusion as to what the best choices are to make. So watch this space and we will start a dedicated space for a good and proper green conversation to help all of us navigate this journey. For now any brand we think is doing something towards better practice deserves at least a mention, of course we need to keep an eye out for green washing but we will start to clarify things going forward her at .Cent. But in the meantime enjoy the story below as green starts to get more Real.

A continuation of Iris Van Herpen’s dedication to eco-innovation, her ‘Earthrise’ collection showed during Paris Haute Couture Week, includes five dresses made out of Parley Ocean Plastic®, sourced from upcycled marine debris collected by Parley’s Global Cleanup Network from coastlines around the world.

Parley is a new form of environmental organisation that brings together creators, thinkers, and leaders across brands, governments, creative communities and environmental groups to raise awareness for the beauty and fragility of the oceans and collaborate on projects to end their destruction. What started as a collaboration space has fast become an award-winning global movement and network. With its multidisciplinary approach and AIR Strategy (Avoid, Intercept, Redesign), Parley works to accelerate solutions to marine plastic pollution, climate change and overfishing.

Parley for the Oceans understands current plastic is a design failure, sees the long-term solution in a Material Revolution. To catalyze awareness and fund initiatives focused on direct impact, education, material science and eco-innovation, Parley introduced Ocean Plastic®.

This range of premium materials is made from intercepted marine plastic waste to replace virgin plastic while raising awareness and funds that empower leaders in the sports, fashion and luxury industries to transform products into symbols of change.

Parley for the Oceans has formed alliances with major partners including adidas, Anheuser Busch InBev (Corona), American Express, the Republic of the Maldives, the United Nations, the World Bank, the British Fashion Council, Giesecke+Devrient and other collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, space and ocean exploration. Learn more and join the movement at Here

Find out more about Iris Van Herpen Here

If you enjoyed reading Real why not read Chanel The Factory Here

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