Trend Ready

By Jo Phillips

The sun has got her hat on FINALLY in the UK and we are all being treated to beautiful golden days, those ones that stretch on into a red setting sun. However, before we know it winter 21 will be here. So want to know what the must-have and cult items are for your wardrobe? the newest names in fashion? then read on in our article about what’s going on at Net-A-Porter here called Trend Ready.

Sometimes we want to know (a little before others) who are the hot new names from not just the catwalks shows but also the best fashion buyers. We want to be prepared also as we will too soon gear up for Autumn and then, of course, the winter months with great celebrations like Christmas and New Year. What to wear? Fear not, Net- A- Porter provides a great preview of all the names and looks for the coming seasons, so you can dream of warm woollies and gilded evening dresses whilst still sunning yourself. Let’s face it a good scout is always prepared.

Firstly and most importantly be trend ready from their vanguard programme where they mentor young hot talent, that has so far has supported 22 young talents since they started the programme, finds KHIRY Fine, Sindiso Khumalo, Renaissance Renaissance as well as newcomers launching for A/W21 Conner Ives, Interior and Lukhanyo Mdingi due to launch in July, August and September respectively

The company will also be representing a broader range of sizes working with several brands in requesting both larger and smaller options.

NET SUSTAIN Responsible fashion is a vital priority they have focused on continuing to educating brands on how they can become more sustainable. This also involves championing brands who are using deadstock to create new collections, such as Conner Ives and Caes, whose new collection adds only seven pieces to their existing offering.

So, go to go on being trend ready? Here are a few core ideas you really want to know about:-

Let’s go out and be colourful. Yup this caries on from spring and can actually be seen in homeware and furniture as we all look towards an optimistic future optimistic, rejuvenating and colourful. Fall back in love with fashion and embrace the joy of dressing up after too much time dressing down or dressing tonally.

It’s time again for eclectic attitude from the brilliant Loewe collection and the ‘look at me’ dresses from Magda Butrym and Renaissance Renaissance or from Saint Laurent, the modern jackets in the colours of purple, green and turquoise.

Left top right Loewe, Renaissance Renaissance, Saint Laurent

Emerging designers names include Meryll Rogge, Dries Van Noten’s mentee, who offers playful collections Maximillian Davis, the newly launched brand whose inspirations come from his Trinidad heritage
and Conner Ives, the LVMH prize semi-finalist.

Conner Ives

Adding to this joy the platform champions the ‘Joy of Dressing Up’ across social, video, PORTER and live streams as well as Style SOS, a new franchise on YouTube and Instagram which sees in-house buyers to personal shoppers offering their expert advice. On top of that their first Livestream series ‘What Would You Rather Wear?’ via their app, where viewers can tune into expert styling videos themed around different trends and category pushes. Of course, everything can be purchased directly from the live video and added to the bag

Second up, comes artisanal detailing and workmanship; a return to the ideals of craft.

Think rich textures, bold prints, patchworking and applique all came through in an artisanal way, so look out for brands like The Elder Statesman for colourful and statement knitwear. Isabel Marant dedicated much of her runway collection to artisanal detailing and workmanship and Loewe’s incredible intarsia knits. emerging designers behind this trend include Chloé’s applique story, which features flowers painted by Gabriela’s 12-year-old daughter.

The Elder Statesman left, Isabel Marant middle chloe right.

Keep eyes out for LVMH prize semi-finalist designed by Alicia Robinson of grungy, colourful knitwear, Zankov injects a sense of playfulness and colour into women’s knitwear and Lukhanyo Mudinghi: LVMH Prize Semi-Finalist for beautiful woven dresses and finally Vanguard alumni Ioannes, who is working with LVMH on the Nona Source project and using Old Celine fabrics to produce exclusive dresses due to launch in August. Keep an eye out for The clogs from Khaite, Totême’s debut shoe collection, which brings an update on the 90’s desert boot, The Chloé Woody tote, and JW Anderson’s woven story.

Of course, we have changed our habits so be pleased by the next trend is all about Now and Forever.

Now we can all start to think about pieces in our wardrobes that are the mainstay pieces we go back to all the time. So look to pieces such as the Saint Laurent leather coat, the Loewe knit dress, and the wide-collared shirt at Valentino to create the ultimate capsule wardrobe, that you will want to wear forever. Great everyday pieces come from brands like Loro Piana, Brunello Cucinelli and The Row. Net A Porter will have a great assortment with new outerwear, knitwear, and boots from go-to’s such as Canada Goose and Moncler to Bottega Veneta, Burberry and AGR

Loewe left Valentino right

For those of us that have missed truly being out and about and showing out there is the chance to live it large again with over the top keep your eyes peeled and your purses ready for the Statement Coat:
Yet again Loewe rocks with The claxon, an incredible attention-demanding style. Chloé also offered incredible outerwear, with the Puffcho, as well as JW Anderson’s trench, Valentino’s monochrome diamond coat, Khaite’s leather black puffa jacket.
And just in case you thought we forgot about yoru feet? The must-have footwear for A/W 21 ? Chloé’s Moon Boot and JW Anderson’s Wellington Boots.

Lastly, in fashion terms to get us back into dressing from casual to something smarter for those that have loved being casual but know they need to step it up a bit comes everyday athleisure

Fidn new brands at Net A Porter like Rapha Cycling and Full Court Tennis as well as exclusives from Marysia’s tennis line, the swimwear brand have taken their signature scallop detail onto a tennis line launching in time for Wimbledon. Matthew Williams’ continued direction at Givenchy, which gave us short and cropped puffa jackets, Isabel Marant’s retro colours, pairing of sporty jackets with her signature belted shorts for that hi-lo mix. Stella McCartney’s bomber jackets, Conner Ives with his use of upcycling through leftover sportswear fabrics. Don’t miss Wales Bonner’s sporty sensibility mixed with forward-thinking fashion as well as Loewe x ON,
Wardrobe NYC X Carhartt, New Balance x STAUD collaboration
and Half Boy new Italian brand whose aesthetic conjures a mood of the late 80’s and 90’s

As mentioned many brands that make the catwalk trends list also now create homeware and Net A Porter have a great lifestyle offering so get home trend ready too. Brands include Loewe’s Home Scents, JW Anderson, Khaite, The Elder Stateman and Alanui as well as launching new interior brands including Kelly Wearstler, Vanderohe Curio and The Ritual. Finally don’t forget there is a “Nonstop Gift Shop” to provide the perfect year-round gifts.

Find all this and so much more at

With many thanks to Lea Cranfield, Chief Buying & Merchandising Officer Libby Page, Senior Market Editor Kay Barron, Fashion Director Alice Casely-Hayford, Content Director

If you enjoyed Trend Ready why not read Magic Smells Real Here

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