Juxtaposed; No Hangover Alcohol

By Jo Phillips

Yup well that caught your attention didn’t it!..but the good news is it is true.  SEEDLIP is the world’s first distilled non-alcoholic spirit, solving the ever-growing dilemma of ‘what to drink when you’re Not drinking ®’, launched to great acclaim in November 2015.

An immediate sell-out in London’s Selfridges & is now served in over 10x international cities, 80 Michelin * restaurants including The Fat Duck & Eleven Madison Park as well as the world’s top cocktail bars including The Dead Rabbit, Dandelyan, Baxter Inn & The Savoy. Blended & bottled in England, Seedlip has created a coveted bespoke maceration, copper pot distillation & filtration process for each individual botanical that takes 6 weeks. Seedlip’s spirits boast zero calories, are sugar-free, sweetener-free & artificial flavour-free, making a Seedlip & Tonic the credible adult alternative to alcohol if not drinking, like mid-week, driving, pregnant, teetotal etc  Its almost like thinking about the process of distilling a perfume or even a fine gin, all herbs and spices that build to an aromatic treat.


Available in two expressions, Seedlip Garden 108 captures the essence of the English countryside with sophisticated top notes of the handpicked peas & hay from the founder’s family farm with a complex herbal base character of spearmint, rosemary & thyme. Seedlip Spice 94 is aromatic with strong spice (All Spice Berries & Cardamom) & citrus (lemon & grapefruit peel) top notes & a long bitter from the highest quality barks (Oak & Cascarilla) Both spirits are best served with tonic or as the base for martini or sour style non-alcoholic cocktails.  The brand has many options as to how to mix for a perfect ‘mocktail’  including:-

Seedlip Garden 108 & Tonic

Tall Glass – Full of Ice

50ml/2oz Seedlip Garden

Add a Handful of Peas

Top with Fever Tree Indian Tonic




Seedlip Spice 94 & Tonic

Tall Glass – Full of Ice

50ml Seedlip Spice

Top with Fever Tree Indian Tonic

Garnish: w/ a Red Grapefruit Twist


The brand was founded by Ben Branson in his kitchen in the woods with a small copper still & a copy of The Art of Distillation written in 1651 which documented apothecaries’ distilled non-alcoholic herbal remedies. He says: “My family’s 300-year farming heritage coupled with a career working on drinks brands laid the foundations to spend two years working with distillers, growers & historians to create adult, complex drinks when, for whatever reason, you’re not drinking alcohol. The response from both the trade & consumers has been overwhelming & we are both proud & humbled to be championed by the world’s food & drink pioneers. Exciting times!”

Often when out those who choose not to drink alcohol feel like the child in the group as there is a real limitation of what cab be enjoyed besides sugary soft drinks or fruit juice so at last those not wanting to consume spirits at last have a genuine alternative.  Seedlip has an opened back-bar shelf life of 6 months & does not require refrigeration has its headquartered in London, England, and is dedicated  to changing the way the world drinks by pioneering the world’s first distilled non-alcoholic spirits.




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