As we step into World Vegan Month, this gives us even more of a reason to fully dive into the lifestyle from head to toe. As more and more emerging brands across all sectors start implementing this value into their work, ‘Vegan’ seems to have become the latest buzz word just like ‘gluten free’ and ‘diversity’. However my ears do prick up whenever I hear a brand is cruelty free or Vegan as happened recently when I was back stage at the Di Liborio
show during London Fashion Week. ColorProof Color Care Authority
was the brand chosen by hairdresser Liam Curran
for this show. The look Liam created for the show stayed within the ethos of the brand, individual and vibrant; unkept and yet styled with loose plaits and emphasised naturally curly texture.